Il grande Zenel Batagelj dell’azienda di ricerche lubianese, Valicon, mi segnala come il loro sondaggio on-line per predire il risultato delle recenti elezioni politiche in Slovenia sia stato estremamente efficiente.

We published the results of our exit polls at 7pm on the election day, and they were significantly more accurate than the results obtained by classic fieldwork.

Anche Swg tramite internet, nelle elezioni del parlamento italiano di quest’anno, era stata tra le aziende di ricerca cheaveva sfornato i risultati più vicini alle percentuali reali. Scrive ancora Valicon:

Why does this not surprise us? Internet polling provides the respondent with absolute anonymity and the researcher with the possibility of gathering data at times when this would not be possible by conventional means. The first fact becomes obvious through the fact that the percentage of undecided respondents is significantly lower than with more traditional polling. The bright future of Internet polling is further illustrated by the fact that participation levels in fieldwork and telephone polls are continuing to drop, thus becoming more and more difficult to carry out and less useful than they were years ago, while the number of Internet users, on the other hand, keeps increasing. Above all , this method of polling is cheaper than the classic approaches; that becomes ever more apparent on the election day – in comparison to exit polling, which poses a significant managerial and financial investment.